FREE SWIPE FILE
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43 subject lines that made money
Pulled from 3,176 real Klaviyo campaigns across 9 Shopify brands. Every line comes with what it made and how it did against that brand's normal email. No guesses, no "best practices" from a blog that's never sent a campaign.
3,176CAMPAIGNS
$10.3MCAMPAIGN REVENUE
189MEMAILS DELIVERED
-18%
Subject lines written as a question earned 18% less per email than the same brand's normal email. Same open rate. Less money. The swipe file shows what to write instead.
8 plays, with the lines that proved them
01
Tell them it's back
02
Name the offer in the subject
03
Give it a clock
04
Open a loop
05
Ask something they'd actually answer
06
Sound like a person
07
Own the moment
08
Stack a freebie on the deal
Plus the scoreboard: 11 subject line styles ranked by revenue, opens and clicks, so you can see which ones get opened and which ones get paid.
From Jack White, Bardown Digital. I build and run Klaviyo for Shopify brands, $100M+ in email revenue across our brands. Brand names stay private. You get the line, the brand type and the result.
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